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Behavioural Economics in Consumer Policy

The Economic Analysis of Standard Terms in Consumer Contracts Revisited

Book | 1st edition 2010 | United Kingdom | Hanneke Luth

One of the main questions pertaining to policy interventions in consumer policy nowadays is: what to do with behavioural insights? It is that question that this research aims to answer, presenting a systematic research method for assessing policy questions from an economic and a behavioural economic perspective. Policy makers, practitioners and academics alike can draw relevant insights from the application of behavioural economics to policy. By focusing upon the issue of standardised consumer contract terms, this research exemplifies how behavioural insights can improve consumer policy. The common core in European legal systems regarding standard terms consumer policies is reviewed, which leads to the conclusion that policy makers should look beyond information disclosure and consumer vigilance. This shift in policy focus constitutes insight that would not have resulted but for the application of behavioural insights to the issue of standard terms in consumer contracts.

Technical info
More Information
Type of product Book
Format Paperback
EAN / ISSN 9789400000865
Series name European Studies in Law and Economics (EDLE)
Weight 560 g
Status Available
Number of pages xix + 322 p.
Access to exercice No
Publisher Intersentia
Language English
Publication Date Sep 30, 2010
Available on Jurisquare No
Available on Strada Belgique No
Available on Strada Europe No
Available on Strada Luxembourg No


  • Table of Contents
  • Chapter 1. Introduction
  • Chapter 2. Economic rationales for consumer protection
  • Chapter 3. Behavioural economics of consumer protection
  • Chapter 4. Cautions and considerations for behaviourally informed consumer policy
  • Chapter 5. Behaviourally enhancing policy recommendations – standard terms in consumer contracts
  • Chapter 6. Consumer policy and the quality of standard terms – review of the common core
  • Chapter 7. Proposals to enhance consumer policy of standardised contract terms
  • Chapter 8. Conclusions and recommendations for further research
  • List of references