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Entrepreneurship: no guts, no glory

Book | 3rd edition 2020 | United Kingdom | Rudy Aernoudt

Entrepreneurship: no guts, no glory is a provocative scientifically reasoned book about the impact of entrepreneurship on the economy and our quality of life.

Until recently, entrepreneurs that failed were shamed publicly. While this is no longer the case, we are still far away from a society where failure is tolerated, and entrepreneurship encouraged.

In this book, entrepreneurship is discussed from inception to growth; from unicorns to zombies; from success to failure; from offshoring to reshoring. The author argues for an enterprise and entrepreneurship-friendly ecosystem in Europe, where there is a place and space for industry, where public administration is considered less important than industry and where entrepreneurship policy – and not employment policy - is utilised to create employment. The key to achieving this is not subsidies, but risk-sharing, venture financing, business angels, crowdfunding, incubators, accelerators, reshoring, second chance policy and a real industrial policy.

‘Isn’t life too short to work for a boss?’ With this opening question the author obliges the critical reader to take a stance. The statement indicates that entrepreneurship is about culture. It is a mindset. It is about having guts.

When you first meet Professor Aernoudt you have to admire his love of life and his passion for entrepreneurship. Professor Aernoudt’s unique selling point as an expert is that he genuinely understand entrepreneurs, their needs, their pains, and the drive that makes individuals a success or a failure in business. Loved by his students because it not all theory, he brings the reality of entrepreneurship into the classroom and into his books. Entrepreneurs grasp opportunities, Professor Aernoudt analyses the challenges and offers the solutions - proposing an entrepreneurial ecosystem that others have rarely considered.’ - Madi Sharma, Madi Group, 2020

RUDY AERNOUDT studied Economics and Philosophy (KU Leuven) and European Economics (College of Europe). He is Professor of Corporate Finance and Enterprise Policy at the Universities of Ghent and Nancy. He was Director of Cabinet at European level, at Belgian federal level, at Walloon level and at Flemish level. He was also Director-General of One Laptop Per Child, a spin-off of the Massachusetts Institute of Technology, Secretary-General for Economy and Innovation in Flanders and Chief Economist at the European Commission. He is a columnist and author of several books and papers in the fields of economics politics and philosophy. His book, Corporate Finance in Practice has become a standard reference text in the area of corporate and entrepreneurial financing.

Technical info
More Information
Type of product Book
Format Paperback
EAN / ISSN 9781839700033
Weight 439 g
Status Available
Number of pages xx + 234 p.
Access to exercice No
Publisher Intersentia
Language English
Publication Date Jul 8, 2020
Available on Jurisquare No
Available on Strada Belgique No
Available on Strada Europe No
Available on Strada Luxembourg No


  • Table of contents and preliminary pages
    Rudy Aernoudt
  • Part I. Enterprise and Entrepreneurship: A Policy Issue?
  • Chapter 1. Entrepreneurship: A State of Mind
    Rudy Aernoudt
  • Chapter 2. Entrepreneurship Culture
    Rudy Aernoudt
  • Chapter 3. Enterprise Policy: The Four Objectives
    Rudy Aernoudt
  • Chapter 4. Enterprise Policy in Evolution
    Rudy Aernoudt
  • Part II. Enterprise Policies
  • Chapter 5. Start-Up Policy
    Rudy Aernoudt
  • Chapter 6. Growth Enablers Policy
    Rudy Aernoudt
  • Chapter 7. Bankruptcy and Second Chance
    Rudy Aernoudt
  • Chapter 8. Retention and Reshoring Policy
    Rudy Aernoudt
  • Part III. Entrepreneurship and Financing
  • Chapter 9. The Finance Paradox
    Rudy Aernoudt
  • Chapter 10. Is the Crowd Entrepreneurial?
    Rudy Aernoudt
  • Chapter 11. Equity Financing: Angels and (Ad)Ventures
    Rudy Aernoudt
  • Chapter 12. Guarantees: Obsolete or Sexy?
    Rudy Aernoudt
  • Part IV. Entrepreneurship: Capita Selecta
  • Chapter 13. Starters, Incubators, Accelerators and Hackethons
    Rudy Aernoudt
  • Chapter 14. The Gender Gap: An Untapped Growth Potential?
    Rudy Aernoudt
  • Chapter 15. Zombies, Exnovation and Innovation
    Rudy Aernoudt
  • Chapter 16. Delocalisation and the Scale-Up Gap
    Rudy Aernoudt
  • Overall Conclusion
    Rudy Aernoudt